Wednesday, 1 February 2017

Seo, Webmastertools and Analytics

Equipment for webmaster tools and seo analytics

The duty of webmaster tools is to optimize your website works in google search engine and creating a rang of statistics. Webmaster tools can Anallise the click through rate (ctr) which helps to identify the meta tags should be improved or not.
web master tools

Web Master Tools

search traffic
links to your site
Internet links
manual actions
international targeting
web master tools


To use new search engine tool, click 'search traffic' in the left hand menu, then click search analytics

keywords to focus
keywords




Find the keyword that receive a large number of clicks that's your focusing keyword.

click : the number of clicks for google to your site 

impression : the number of times your site meta tag title and description have appeared in google search results.

ctr : click through rate, clicks, impression * 100

position : the average position in the search results for all the key words it's appeared.

Tuesday, 31 January 2017

Seo, on page Optimization and Techniques

introduction

The things which helps to get Seo optimise your website in a proper way.

Seo page title

Too get optimize easily use friendly names for the page title moreover it will helps the user to find in an easy manner. the length of the text should in between 50 to 60 characters because search engine will show the 50 to 60 characters of a title tags in your content often will be truncated. Similarly you have to focus on your keyword to start first of your page title. Kindly avoid characters like comma,dash in the page title, to highlight use vertical or pipes to separate the keyword the page title. Remember that title should be unique and kindly create your own. Never put your tittle tags a website name unless it is popular.
seo on page optimisation

Seo Meta description


The meta description appears below the url of your page title in search engine result page. Meta tag description is a keyword which will place important phase and moreover it should be relevant and convenient to describe the content. the length should be 130-160 by  using your keywords.

seo meta tags

Seo meta keyword


  Meta keyword are not visible to users but it will helps search engine for what you are looking for , likewise it should be 10-15 keywords and it should visible in the first paragraph for the betterment keyword should be more confessing. Do not use more than 1 times for the uniqueness.

seo meta keywords

Seo Heading


The heading will helps to identify the content of your page . Usage of techniques heading for the better option.
seo heading

Seo domain name


Change .co.in to .com it will helps you to list international for that go to google + , go to url bar , chance .co.in to .com/rel then enter.

While optimizing existing content can offer low hanging fruit opportunities, it’s still important to choose your efforts wisely.
Focus on the opportunities that present the largest volume of potential traffic.
As you noticed in our example above, we looked at the pages with high impressions but low CTR. We start there because impressions can be a proxy for popularity and your site’s ability to rank for that term. The low CTR could be fixed by improving the page title and meta description, and by improving the rank position of that page.
2. Don’t change the target keyword to something too broad
In looking at your Google Search Console data, you are likely to find broad keywords that get lots of impressions.
Think about the “social media management” term we found in our example above. It had almost 4x the impressions of the new keyword we chose. But the meaning of that term is not specific enough to drive relevant traffic that has the potential to convert.
3. Don’t change the target keyword to something too different in meaning
If you created content around a target keyword, trying to target a new keyword that is substantially different in meaning can be much harder than it’s worth. You would need to rewrite portions of the content to make it relevant enough to the term to rank for it. In this scenario, it’s better to use that keyword as an idea for a brand new piece of content.
4. Update your internal links
If you do change your keyword, you will likely also need to change your URL. Don’t forget that you probably have internal links on your site pointing to that old URL. The anchor text of those internal links is an important signal for Google to know what you declare your content to be about. So you’ll want to update them to use the new keyword in the anchor text and the new URL.
5. Update your page title, meta description, images, etc.
If you change your target keyword, you’ll need to include that keyword in all the right places. 

Thursday, 26 January 2017

Seo History and Major Innovation Updates of Google

Introduction to google (SEO) break through updates

This is a brief explanation about google (SEO) and innovation updates of google in different decade. The analyst commentary covers updates which had a hug impact on search engine .

successful updates of google


  • Panda
  • Penguin
  • Pigeon
  • Hummingbird
  • Mobile geddeon 

Most of the SEO will follow search engine suggestions and guidelines because they are the dominant world of Internet. Search engines gives a good guidance to follow their system rewards. If we try to do any type of black hat programming  google algorithm give us punishment using their sources. That's why we need to know the basic and the google algorithm.
seo optimization

GOOGLE PANDA


The Panda updates was introduced to clear google search results. The duty of panda update is to catch duplicate content. The panda update lowered the website which has low quality or thin content, moreover it will help us to get high quality search results for the google users .
google panda



(2012april) GOOGLE PENGUIN




The penguin was an attempt by google to caught keyword stuffing using same content and lack hat links. This update of google has been affected by the year of 2012, but the change had a worst effect on many of sites and they lost their reputation on their page ranking .

penguin


(july2014) PIGEON


The most and true benefits of this updates belongs for searchers, google announced the update name pigeon in 2014, The largest local search the algorithm affect search results with in both google map search and google websites. The update help us to provide more exact results moreover the results recognition of other local directories.
pigeon


(september2013) HUMMINGBIRD


The more reliable and relevant responses are given by humming bird update by 2013. The humming bird update is known as semantic search but this update had advantage and disadvantage. The more semantic keyword search has natural sentence like language built into it, consist of 3 or 4,5 words.
humming bird



RANK BRAIN


The rank brain is known as artificial brain, it will work as like an human brain to find the exact result. It has a capability of finding the users exact results through there search alphabets and words etc.

rank brain



(2015april)MOBILE GEDDON


The google requested to webmasters for making their web page mobile friendly by the year 2015. By the year 2015 gadgets established an huge way moreover google users started to use google pages via mobile phones and tablets. So that google decided to optimise website which is mobile friendly similarly degraded the website which is not friendly for an quality result for users in mobile.

 


conclusion 



New ways or opportunity for seo in future ?



Are you an SEO  analyst and what you think of google and  google algorithm updates. Google took many unique ways to rate websites based on google terms.



Relevant additional content , regular updation, real content using hyperlinks .


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